Brief

Create an infographic visualising the rise of vape shops in the UK

Roles

Creative Direction | Design

Detail

To illustrate the rise in Vape stores and the resulting reduction in tobacco smoking I was commissioned to create a visual interpretation of the clients supplied data.

Idea

The infographic used two pieces of data, vape shops (vertical position) & smokers per shop (bar width), to create a striking visual chart which is reminiscent of vape smoke trails.