brief

Amplify the partnership between Jeep and Tough Mudder

roles

creative direction | strategy

detail

Tough Mudder is an endurance event series in which participants overcome different challenges across a 10-mile obstacle course.

Jeep had been an event partner for a number of years but needed something to solidify and amplify their partnership to both audiences along with providing a springboard for additional activities.

Idea / response

The idea centred around the creation of a limited run of 100 Jeep ‘Tough Mudder’ Renegades. Featuring custom Tough Mudder vinyl graphics and styling the special edition gave the client something unique to talk to both the Jeep and Tough Mudder audiences.

Individually numbered, limited edition Jeep Renegade ‘Tough Mudder’

Coms

The limited-edition featured prominently at all Tough Mudder events and various social videos promoting the car and partnership. A unique key visual was created to feature across all communications to promote the car and a fitness-focused competition to the Jeep & Tough Mudder UK audiences.

Key visual

Email communications