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title
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Huawei | microsite
I am what I do
brief
Create a multi-market destination microsite for the Huawei ‘I am what I do’ campaign
roles
creative direction
development oversight
detail
To promote the Huawei Mate10 Pro to business conscious customers the ‘I am what I do’ campaign championed a selection of up and coming entrepreneurs. The campaign required a destination which needed to house all of the content and act as a springboard into the product pages.
approach
The microsite focused on putting the entrepreneurs centre stage, using the striking portraits associated with the wider campaign to navigate between sections. To integrate with Huawei’s main consumer site the destination was built to be fully dynamic giving all European markets the ability to localise copy, content and publishing via a centralised CMS solution.
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