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title
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Geox | Digital campaign
start breathing
brief
Promote Geox Nebula within social and display
roles
creative direction
development lead
detail
Geox is an Italian manufacturer specialising in shoes with breathable soles - this technology provides increased health and comfort benefits to the wearer.
Characterized by a unique sole, ‘Nebula’ is an evolution of Geox’s traditional concept of breathability, making use of innovative technology that ensures exceptional breathability for the entire foot.
approach
The campaign print and video, shot by international photographer Rankin, sought to highlight the products core USP by featured dancers expressing the freedom, release and life experienced by breathing more.
ATL film
Digital
The campaign video and stills were split into a series of bite-sized edits. The edits formed the backdrop to numerous emotive statements, all punctuated by the campaign hashtag which were used across display and social media.