Brief

Valentine’s day themed social campaign for the Fiat 500 audience

Roles

• creative direction

• social strategy

Detail

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idea / strategy

The campaign idea was born out of analysing the social feeds and noting that the most popular posts tended to feature customised versions of the Fiat 500 which played into the cars quirky, fashion accessory positioning. From this point the idea was simple - give the audience the ability to make their own custom 500 designs! A web app was created which allowed users to create their very own Fiat 500 skin from an uploaded image or photo.

By giving the Fiat 500 audience the opportunity to have a go themselves at customising the car the campaign tapped into their inherent love for creative interpretations of the product.

Campaign case study video