overview

Various display ads for Alfa Romeo

roles

creative direction
development oversight

Detail

As part of providing digital creative solutions to Fiat group for approximately 10 years, I worked on a large variety of automotive display campaigns, a selection of display ads for Alfa Romeo can be viewed below.

Don’t fancy scrolling? Here’s a selection of ads from this page.

Alfa Romeo - Giulietta

160x600 | 300x250 | 300x600 | 468x60 | 728x90

Alfa Romeo - Giulietta - tactical

Tactical ads featuring confident messages, served on competitor pages of automotive review sites.

Audi: 160x600 | 300x250 | 728x90
Bmw: 160x600 | 300x250 | 728x90
Vw: 160x600 | 300x250 | 728x90

Alfa Romeo - Giulietta - launch

Extracts from campaign TVCs transformed into low file size looping sequences.

Type1: 300x250 | 468x60 | 728x90
Type2: 160x600 | 300x250
Type3: 300x250 | 468x60 | 728x90

Alfa Romeo - Mito - energy machine

Display ads featuring custom coded lightening effects.

160x600 | 300x250 | 468x60 | 728x90

Alfa Romeo - Mito - space invaders

Replication of TVC within small file size.

125x125 | 160x600 | 180x150 | 234x60 | 300x250 | 728x90

Alfa Romeo - Mito - twinair

Simple, clean creative showcasing the impressive fuel consumption and emission figures of the Mito Twinair.

300x250 | 728x90

Alfa Romeo - Giulia - advocacy

Rich display ad featuring video content and product information.

300x600 | 970x250

Alfa Romeo - Giulia - launch

Rich display ad featuring video content, gallery, 360’s, product and finance information.

970x250

Alfa Romeo - Sales event

Various display ads promoting a brand wide sales event.

Mito: 300x250 | 320x50 | 728x90
Giulietta: 300x250 | 320x50 | 728x90
Mito & Giulietta 1: 300x250 | 300x600 | 320x50 | 728x90 | 970x250
Mito & Giulietta 2: 300x250 | 300x600 | 320x50 | 728x90 | 970x250

Alfa Romeo - 4C Spider - limited edition

Bold colour changes and realistic car animation showcase the beautiful lines of the 4C Spider.

Alfa Romeo - Stelvio - more than an SUV

Rich display ads showcasing various product features through videos.